Last edited by Daiktilar
Friday, August 7, 2020 | History

2 edition of Contemporary marketing thought found in the catalog.

Contemporary marketing thought

Marketing Educator"s Conference Hartford 1977.

Contemporary marketing thought

1977 educator"s proceedings

by Marketing Educator"s Conference Hartford 1977.

  • 177 Want to read
  • 11 Currently reading

Published by American Marketing Association in Chicago .
Written in English

    Subjects:
  • Marketing -- Congresses.

  • Edition Notes

    Statementedited by Barnett A. Greenberg and Danny N. Bellenger.
    SeriesSeries - American Marketing Association ; no. 41, Series (American Marketing Association) ;, no. 41.
    ContributionsGreenberg, Barnett., Bellenger, Danny N., 1946-, American Marketing Association.
    Classifications
    LC ClassificationsHF5415 .M2979 1977
    The Physical Object
    Paginationxi, 559 p. ;
    Number of Pages559
    ID Numbers
    Open LibraryOL4555114M
    ISBN 100877570981
    LC Control Number77024923

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Contemporary Marketing Thought was edited by Barnett A. Greenberg and Danny N. Bellenger. This work is a collection of papers and 54 abstracts presented at the Marketing Educators’ Conference.

The conference discussed a variety of topical issues with respect to marketing studies such as consumer behavior research, consumer choice behavior, advertising allocation, marketing and. Additional Physical Format: Online version: Westing, J.

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